The Strenght OF the Brand

Not only a mark The history of Fiat began many years ago, at the dawn of Italian industrialisation, in which the company has always played a leading role.From that moment on, the Fiat brand spread throughout the world and developed extensively.Today, following a change in corporate culture and mentality, the name Fiat is still fraught with meaning, and not only on account of the cars we produce – cars with attractive styling and exciting engines, cars that are accessible and improve the quality of everyday life – but also on account of our heritage and tradition: let’s take a stroll back in time through the brand’s history.